Identify Your Company Culture To Increase Profitability

Your company culture is an important part of your business model. As a small company, the relationships between your employees greatly affect the profitability of your business. If your employees don’t work well with each other, then of course acquiring business sales leads won’t be easy. Lead generation, as an important part of the sales process, requires teamwork and a harmonious working relationship. Your company culture plays an important role in achieving this. If you only reward specific people for their good results, such as the email marketing team reaching their required business sales leads, then the other departments will want to do better as well. However, this policy can be detrimental as well since people may start thinking that their efforts are not recognized, such as those with less measurable contributions like the employees who fill in your telemarketing list or whose work have a lesser effect on ROI like database management.

One way to remedy this is by hiring a call center or lead generation company to do all your lead generation processes. If all your employees are sales people, then your company culture of rewarding based on performance or closed sales will be much more equal.

But of course, the company culture is not just yours to decide. It would be wise to question what your employees think about your current company culture. Spend time talking to your employees and find out what they like or don’t like about your current culture. Take note when they point out certain instances where the company culture affected their work results. Act accordingly to remedy a developing negative company culture or help promote a positive one.