Forget Focus Groups, You’ll Need Phone Surveys

Information is gem, at least in for a lot of businesses. Figuring out what customers and prospects want is key to continued sales operations of a firm. This can affect the way you position, sell, and deliver your products. It can also have an impact on your lead generation and appointment setting campaign and the quality of B2B leads generated. So how will you obtain more market data? There are plenty of methods to do that. One of the most popular is through focused group discussions with customers. While this may be popular, this can actually backfire for business owners.

The reason why business owners like to conduct focused group discussions is because they get to directly ask a small group of current customers about what they think of the current products or services being offered by the firm. Yes, it can provide good information that can help you in generating sales leads better. But it tends to give out skewed results. You need to examine the real cross-section of the market. With focused groups, you will usually not get that. Besides, there is also the risk of falling into the mistake of group think. It will be better to use something else, like phone surveys.

Conducting phone surveys will be a better idea, since you will be able to get in touch with more people at the fastest time possible. Also, the use of telemarketing surveys can be more convenient for customers than coming to the office. This is a better medium to use.